About us

Fancy Society is a women-owned, handmade jewelry brand built on the belief that a little sparkle makes everyday life better. Founded by Adjani Loaiza, the brand creates colorful, joy-filled jewelry designed to help women feel confident, expressive, and unapologetically fancy.

Born and raised in Los Angeles, Adjani grew up surrounded by fashion and developed an early love for costume jewelry — from playing in her mother’s jewelry box to spending weekends browsing flea markets. That lifelong passion led to Fancy Society, where she now handcrafts original pieces using high-quality crystals, pearls, stones, and embellishments, while keeping her collections accessible and fun.

Every piece is thoughtfully handmade in-house and inspired by playful, feminine style with a polished finish. Fancy Society is designed for women who love to stand out, add color to their look, and celebrate both everyday moments and special occasions.

Fancy Society is a family-run brand, supported by Dwight, inspired by Koko, and now joined by Donald and Daisy — our two puppies and managers in training

We’re so happy you’re here. Our hope is that every Fancy Society piece adds a little sparkle to your day and makes you smile.

Stay awhile, shine bright, and make the everyday a little fancier

— Adjani Loaiza, Founder